DIGITAL PHOTOGRAPHY AND IMAGING ✿ PROJECT 2 ✿
DIGITAL PHOTOGRAPHY AND IMAGING ✿ PROJECT 2 ✿
24.04.23 - 20.05.23
week 4 - week 7
✿ TAN JIA JIA 0350577 ✿
Bachelor of Design (Honours) in Creative Media
✿ LECTURE RECAP ✿
Week 3
We started to prepare for Project 2 of Digital Photography and Imaging
immediately after submitting Project 1, in which we have to do some
research about the question provided by Mr. Martin.
Research 1:
1a. What is Poster Design?
Poster design is the process of creating a visual graphic that aims to
communicate a specific message or information to a particular audience. It
is a form of visual communication that combines images, text, and graphic
elements to convey a specific message or idea. Posters are often used for
advertising, promoting events, raising awareness, and other purposes. Poster
design involves careful consideration of typography, color, composition, and
layout to effectively communicate the desired message and capture the
attention of the target audience.
1b. What is good poster design?
Good poster design involves several key elements such as clear and concise
messaging, effective use of color and typography, strong visual imagery,
and a well-organized layout. The message should be easily readable and
understandable from a distance, with a clear hierarchy of information. The
use of color should be intentional and consistent with the message and
brand, while typography should be legible and easy to read. Strong visual
imagery can help to grab attention and convey the message, while a
well-organized layout can guide the viewer's eye and make the information
easy to digest. Additionally, the poster should be designed with its
intended audience in mind and should effectively communicate its purpose
or message.
1c. What is a photographic poster? What is an illustrated poster?
A photographic poster is a type of poster that features a photograph as
the main visual element. The photograph can be used to convey a message
or simply to create an aesthetic impact. The photograph can be
manipulated, edited, or combined with other design elements to create a
more impactful poster.
An illustrated poster, on the other hand, is a poster that features an
illustration or a drawing as the main visual element. The illustration
can be hand-drawn or created using digital software. The illustration
can also be combined with other design elements such as typography,
color, and texture to create a more visually interesting and impactful
poster. Illustrated posters are often used in advertising, movie
posters, and book covers.
1d. Share 3 good photographic posters.
Figure 1.1 Illustration for advertisement by Victoria Orlova
https://pin.it/3EvIzUp
Figure 1.2 Who Want a Piece of Pizza by Alexey Naymov
Figure 1.3 Bike Expo New York by October Afternoon
https://pin.it/6cGwWqh
Research 2:
2a. What is Double Exposure?
Double exposure is a photographic technique that involves combining two or
more separate exposures into a single image. It is achieved by exposing a
single frame of film twice or by overlaying two digital images. The
resulting image shows two or more separate subjects merged together in one
composition, creating a surreal and dreamlike effect. The technique was
first used in traditional film photography, but it has since been adapted to
digital photography and graphic design. Double exposure can be used for
artistic expression, to convey a message, or to create a unique and
eye-catching visual.
2b. What is Digital Double Exposure?
Digital Double Exposure is a technique used in digital photography and
graphic design, in which two or more images are superimposed and blended to
create a single image. This technique simulates the effect of traditional
double-exposure photography, but instead of using a film camera and manually
overlaying two images, it is done digitally using software such as Adobe
Photoshop. With digital double exposure, the possibilities are endless as it
allows for precise control over the blending, opacity, and masking of the
images being combined. This technique is often used to create artistic and
surreal images or to convey a specific message or theme.
2c. Share 3 good Double Exposure.
Figure 2.1 Girl on a Train by Abbas Miya
Figure 2.2 Witch Tips & Horoscopes by The Hoodwitch
Figure 2.3 Lost in the City by Syed Usama Ejaz
Week 4
Introduction to basic composition
Focal Point: The presence of a
strong focal point is an important aspect of good composition, as it helps the
viewer's eyes naturally focus on the essential elements of the design.
Scale and Hierarchy:The use of scale in
design can help create a visual hierarchy by directing attention to certain
elements and emphasizing their importance in communication.
Balance the Element: To achieve
asymmetrical balance, one can consider each element's weight, where smaller
objects weigh less than larger objects, and heavily textured elements weigh
more than flatly colored elements.
White Space: White space, also known
as "empty space", is a key element in design that helps balance the
composition and highlight the main focus. It can be used strategically to
enhance the clarity and overall look of a design by creating a visual contrast
with the more complex and busy parts of the composition.
Rule of Third
The Rule of Thirds divides an image into thirds using two horizontal and two
vertical lines, creating nine parts and four intersection points.
Figure 3.1 Rule of Third
Golden Ratio
The Golden Ratio is a natural mathematical ratio used in design to create
organic and aesthetically pleasing compositions.
Figure 3.2 Golden Ratio
Week 5
Due to the holiday break for Wesak, there are no physical classes during
Week 5. During this week, the teacher shared lecture slides on the topic
of double exposure. Due to the absence of physical classes, this practical
assignment has been particularly challenging for me and I find it quite
difficult.
Figure 4.1 Screenshot of process
Figure 4.2 Final Outcome
Week 6
A. Exposure
In photography, exposure is the amount of light that reaches your camera
sensor or film.
Aperture
The aperture is the lens opening that controls light and depth of field
in photography. It is represented by an f-number and affects focus and
exposure. Understanding the aperture allows photographers to control
sharpness, background, and lighting.
Shutter Speed
Shutter speed is the duration the camera's shutter remains open,
affecting motion and exposure. Faster speeds freeze action, while slower
speeds create motion blur. It allows photographers to control these visual
effects.
Figure 5.1 Shutter speed
ISO
ISO refers to the sensitivity of the camera to light. Lower ISO values
are less sensitive and suitable for bright conditions, while higher ISO
values increase sensitivity for low-light situations. Understanding ISO
helps photographers adjust sensitivity for well-exposed images while
managing noise levels.
B. Lens Perspective
Lens perspective refers to how a camera lens captures the visual
relationship between objects. Wide-angle lenses exaggerate depth, while
telephoto lenses compress it. Understanding lens perspective helps
photographers create desired visual effects.
Focal Length
- Focal length is the lens-to-sensor distance.
- Shorter focal lengths provide a wider field of view.
- Longer focal lengths magnify distant objects.
- Focal length affects perspective, distortion, and composition.
- The choice of focal length depends on the desired effect and subject distance.
Figure 5.2 Focal Length
Depth of Field
- Depth of field is the range of sharpness in a photo.
- It is influenced by factors like aperture and focal length.
- A shallow depth of field blurs the background and emphasizes the subject.
- A deep depth of field keeps the entire scene in focus.
- Understanding the depth of field helps control focus and create desired effects.
Figure 5.3 Depth of Field
During the practical session, we were instructed to capture photos using
various photography settings.
a. Same Portrait
Figure 5.4 Different focal lenght
b. Fast Shutter
Figure 5.5 Fast Shutter
c. Panoramic
Figure 5.6 Panoramic
Beside that, we learned about the displacement map function in Photoshop. It involves using a grayscale copy of an image to simplify its colors and create shades of gray. This enables the addition of new elements that align with the original image's peaks and valleys. We had practical exercises to practice this unique function.
Figure 5.7 Displayment of Liverpool Football Club on a woman's face.
Figure 5.8 Leopard print on a cat
On week 7, Mr. Martin introduced to us the Blending Option. Blending
options in Photoshop are tools and settings that control how layers and
elements blend together in an image. They include opacity, blend modes,
layer styles, gradients, strokes, shadows, glows, color overlays, and
patterns. These options provide flexibility and control over blending and
effects, allowing users to create visually appealing compositions.
Figure 6.1 Cyborg leg on a woman's leg
✿ INTRODUCTIONS ✿
Figure 7.1 Module Information Booklet of Digital Photography and
Imaging
✿ POSTER DESIGN ✿
In Project 2, we were required to participate in a MyTiger Value and The Design competition, where the theme is to relate the TIGER values to one
of the 12 Sustainable Development Goals (SDGs). The final artwork will be
evaluated by the lecturer and judges from Maybank.
We need to conduct research on our poster theme. So I researched
Sustainable Development Goals (SDG) and chose "Climate Action" as my
theme.
Figure 8.1 Statement about my idea
After choosing my theme, I start to do research about what type of design
I'm going to do.
Figure 8.2 Research from Pinterest
Figure 8.3 Research from Pinterest
Figure 8.4 Research from Pinterest
Based on this research, I have decided to present climate action using a
comparative approach. Only through strong contrasts can the theme's
meaning be highlighted effectively.
Figure 8.5 Sketches without color
Figure 8.6 Sketches with color
After receiving Mr. Martin's suggestion, he asked me to simplify the design.
Figure 8.7 New sketches
After receiving approval from Mr. Martin, I began using Photoshop to create the poster.
Before diving into my poster design in Photoshop, I conducted a thorough search for suitable resources to enhance its visual appeal. After investing a few hours, I carefully selected four sources that aligned with my vision for the poster. These chosen resources possess the elements, imagery, or style that I believe will elevate the overall aesthetic and impact of my design. With these resources in hand, I am now ready to embark on the creative process and bring my poster to life.
Figure 8.8 Resources I found on the Internet
Upon receiving Mr. Martin's suggestion, I took the opportunity to incorporate a compelling message above my poster design. Utilizing Adobe Illustrator, I carefully crafted the title "Earth Needs to be Saved." With the versatile tools and typography options available in Illustrator, I was able to create an impactful and visually appealing title that captures the essence of the message I want to convey. This addition adds depth and significance to my poster, emphasizing the urgency and importance of environmental preservation.
Figure 8.9 Process in Photoshop
After completing all the necessary tasks, I saved my final poster design as a JPEG file. I made sure to export it in high resolution to preserve the quality of the artwork. Once the file was ready, I submitted it to MyTiger, ensuring that my work was properly shared and ready for review or display.
Figure 8.10 Final Poster
✿ DOUBLE EXPOSURE ✿
In this task, we are going to create a double exposure design, and there is
some requirement:
- Take your own portrait photo (portrait mode).
- Collect background images online (high resolution).
- Import all images to Photoshop and convert them to black & white/ monochrome (Can be a mixture of colors with B & W).
- Make your own double-exposure photo
- Image can be landscape (1920x1080) or portrait (1080x1920)
Figure 9.1 Screenshot of my Process 1
I intend to replace the image of myself on the right side with a cluster of
flowers I found on Pinterest.
Figure 9.2 Screenshot of my Process 2
In this step, I utilized the tools taught by the teacher to create a double
exposure effect. It served as a valuable practice opportunity for me to
refine my skills in using this technique.
Figure 9.3 Screenshot of my Process 3
To add more visual interest and avoid a monotonous background, I decided to
incorporate images of birds and butterflies that I found on Pinterest. These
additions serve as decorative elements, enhancing the overall design and
preventing it from appearing too plain or monotonous.
Figure 9.4 Final Outcome
✿ REFLECTION ✿
In Project 2, I had the opportunity to learn various techniques, including the impressive double exposure effect. This technique has proven to be quite versatile and applicable in different contexts, such as in the MyTiger project. Initially, I found these techniques challenging as I was not familiar with Adobe Photoshop and lacked knowledge about many of its features. However, under the guidance of Mr. Martin, I gradually learned how to use Adobe Photoshop correctly and effectively.
In addition to that, the MyTiger project posed a significant challenge for me. In the beginning, I felt lost and struggled to settle in a clear direction, even changing my chosen title multiple times. However, I managed to overcome this hurdle by ultimately deciding on the title "climate action" and conducting thorough research to find relevant resources online. With this newfound clarity, I began my creative process and successfully completed the assignment.
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