ILLUSTRATION AND VISUAL NARRATIVE ✿ PROJECT 2 ✿
ILLUSTRATION AND VISUAL NARRATIVE ✿ PROJECT 2 ✿
15.05.23 - 01.06.23
week 7 - week 9
✿ TAN JIA JIA 0350577 ✿
Bachelor of Design (Honours) in Creative Media
✿ LECTURE RECAP ✿
Project 1, MyTiger brief requires creating a digital illustration using
Adobe Illustrator for an art competition. The focus is on composition
theories, design principles, and typography to design a captivating cover
page. Visual hierarchy and subtlety are important in guiding the viewer's
attention and conveying the theme without revealing too much. Choosing a
style that aligns with the intent and effectively highlights the topics is
crucial. The resulting illustration will be visually engaging, and
intriguing, and reflect the essence of the art competition.
The task involves conducting research on the 12 SDG goals and Maybank's
MyTIGER values and compiling the findings and visual references into a
single document or collaborative tool. This helps in exploring and
organizing information related to a preferred topic, as well as gathering
visual inspiration.
The challenges are:
- You are to work only with the details in the competition brief
- Include a logline to set up the mood
✿ INSTRUCTION ✿
Figure 1 MIB of COM 61304 / ILLUSTRATION & VISUAL NARRATIVE
✿ 1.0 DESIGN RESEARCH ✿
MyTIGER
MyTIGER is an acronym that represents Maybank's core values:
T - Teamwork
I - Integrity
G - Growth
E - Excellence
R - Relationship
These values reflect the principles and ideals that guide Maybank's
operations and interactions with its stakeholders.
Sustainable Development Goals
Figure 2.1 The Global Goals
Life Below Water
The Goal of Life Below Water (SDG 14)
In my design, I aim to portray the relationship between humans and marine life. Human activities have been detrimental to the ocean, which is the home of marine creatures. In my sketch, you can see that I transformed the tail of a dolphin into a piece of garbage. This detail is intended to convey the message that human pollution not only causes marine pollution but also leads to the death of numerous marine species, pushing them to the brink of extinction. It highlights the destructive impact of human corruption on the marine environment and the urgent need for conservation efforts.
After completing my sketches on Procreate, I began the process of
creating my poster using Adobe Illustrator. However, I encountered some
challenges and faced difficulties due to my unfamiliarity with the
software. The process took longer than expected as I strived to achieve
the desired outcome. I felt unsatisfied with my drawings when
transitioning from Procreate to Adobe Illustrator, as the tools and
techniques differed. Despite the challenges, I persevered and continued
to work on my poster, exploring different features and functionalities
of Adobe Illustrator to improve my design.
Lastly, I incorporated the element of rubbish into the design, symbolizing
the toxic waste that is being poured into the ocean. To highlight the
detrimental impact on marine life, I transformed the tail of a dolphin
into a piece of garbage.
- Conserve and sustainably use oceans, seas, and marine resources
- Reduce marine pollution, including from land-based activities
- Protect and restore marine ecosystems and their biodiversity
- Implement sustainable fisheries management and end overfishing
- Minimize the impacts of ocean acidification and address ocean warming
- Enhance the conservation and sustainable use of coastal and marine areas
- Strengthen the resilience of coastal communities to climate change
- Promote sustainable marine-based tourism and ocean-related activities
- Enhance scientific research and knowledge-sharing for marine conservation
- Strengthen international cooperation to address marine issues
After choosing the topic of "Life Below Water," I conducted research on
Pinterest to find relevant poster designs as inspiration. The objective
was to explore visually compelling and impactful artworks that highlight
the importance of marine life, conservation, and sustainable practices. By
gathering ideas and inspiration from these designs, I aimed to create an engaging and informative poster that effectively communicates the
significance of protecting our oceans and marine ecosystems.
Figure 2.2 Design Founded in Pinterest
I searched for poster templates that aligned with the style and concept I
had in mind after reviewing other designers' works. These templates provided
a starting point and reference for my own design, helping me establish a
clear direction in terms of layout, typography, and overall composition. By
exploring different templates, I was able to ensure a cohesive and visually
appealing final poster.
Figure 3.3 Poster by other Designer from Internet
✿ 2.0 DESIGN PROCESS ✿
2.1 Ideation
After conducting extensive research on "Life Below Water," I
proceeded to sketch my ideas using Procreate. Within the MyTIGER framework, I
decided to focus on the value of "Relationship" for my design. This value
emphasizes the importance of fostering meaningful connections and
interactions with the ocean and its marine life. By selecting this theme,
I aimed to create a visually engaging and thought-provoking representation
of the significance of preserving and protecting our marine ecosystems.
Figure 4.1 Sketches of my design
In my design, I aim to portray the relationship between humans and marine life. Human activities have been detrimental to the ocean, which is the home of marine creatures. In my sketch, you can see that I transformed the tail of a dolphin into a piece of garbage. This detail is intended to convey the message that human pollution not only causes marine pollution but also leads to the death of numerous marine species, pushing them to the brink of extinction. It highlights the destructive impact of human corruption on the marine environment and the urgent need for conservation efforts.
Figure 4.2 Sketches of my design in color
2.1 Illustration Design
Figure 4.3 Process of creating the poster
In the first step of creating my poster using Adobe Illustrator, I
utilized the Gradient tool, which was introduced by Mr. Hafiz during our
class, to depict the sky. I chose a gray color for the sky to symbolize
the pollution caused by the nearby factory.
Figure 4.4 Process of creating the poster
Once I finished creating the sky, I proceeded to design the ocean and
depict the toxic substances pouring into it. Using various shapes and
colors in Adobe Illustrator, I aimed to illustrate the contamination and
pollution of the ocean caused by human activities.
Figure 4.5 Process of creating the poster
After receiving feedback from Miss Anis, I made a revision to the design by changing the color of the boat to grey. This alteration was done to clearly distinguish between the boat and the ocean, emphasizing their separation.
Final Outcome
Figure 5.1 Outline of the final outcome
Figure 5.2 Final Outcome
Through SDG 14, "Life Below Water," I decided to create a poster
addressing this critical topic. My focus was on exploring the theme
of "Relationship" from the MyTIGER values, which highlights the
interconnectedness between humans (as the destroyers) and marine
life (as the victims). In this thought-provoking poster, I aimed to
shed light on the complex dynamic between our actions and the
well-being of the ocean and its inhabitants.
The central imagery of the poster revolves around a person,
representing human activities, pouring toxic substances into the
Ocean. The person originates from a nearby factory, symbolizing
industrial pollution and its contribution to the degradation of
marine ecosystems. The choice of pouring toxic waste directly into
the ocean is portrayed as a seemingly convenient and cost-effective solution, which underscores our collective negligence toward the
consequences of our actions.
To emphasize the environmental impact, the poster showcases the
toxic substances mixed with a variety of garbage and pollutants.
This composition serves as a visual reminder of how our careless
disposal of waste can harm the delicate balance of the ocean and
pose significant threats to marine life. The transformation of the
dolphin's tail into a piece of garbage symbolizes the direct effect
of human actions on these magnificent creatures. Rather than
depicting the harm in a graphic or explicit manner, this
metaphorical representation encourages viewers to reflect on the
impact of our choices and behaviors.
By creating this poster, my intention is to raise awareness and
foster a sense of responsibility toward protecting the marine
environment. Through visual storytelling and symbolic elements, I
hope to evoke empathy and encourage viewers to reconsider their
actions and choices that directly or indirectly affect life below
water. Ultimately, I aspire to inspire positive change and promote a
harmonious relationship between humans and the ocean, where both can
thrive together in a sustainable manner.
“Kill pollution, or it will kill you”
✿ REFLECTION ✿
Completing Project 2 and creating the poster allowed me to gain a better understanding of Adobe Illustrator. I explored various features and tools, learned about vector graphics, and developed skills in shape creation, color manipulation, layering, and typography. Through hands-on practice, I discovered the software's potential for creating visually appealing designs and effectively conveying messages. Overall, this project enhanced my proficiency in Adobe Illustrator and expanded my creative possibilities.
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