ADVANCED TYPOGRAPHY ✿ FINAL COMPILATION & REFLECTION ✿

ADVANCED TYPOGRAPHY ✿ FINAL COMPILATION & REFLECTION ✿


28.08.23 - 01.12.23
week 1 - week 14

✿ TAN JIA JIA 0350577 ✿

Bachelor of Design (Honours) in Creative Media

✿ EXERCISES ✿

Typographic System

Figure 1.1 Axial System Attempt #1

Figure 1.2 Radial System Attempt #1

Figure 1.3 Dilatational System Attempt #1

Figure 1.4 Random System Attempt #2

Figure 1.5 Grid System Attempt #2

Figure 1.6 Transitional System Attempt #1

Figure 1.7 Modular System Attempt #1

Figure 1.8 Bilateral System Attempt #2

Figure 1.9 Final Outcome without a grid in pdf

Figure  1.10 Final Outcome with the grid in pdf


Type & Play

Figure 1.11 Final Outcome in JPG

Figure 1.12 Final Outcome in PDF

✿ TASK 2: KEY ARTWORK & COLLATERAL ✿

2A: Key Artwork

Figure 2.1 Final Outcome in JPG

Figure 2.2 Final Outcome in JPG

Figure 2.3 Final Outcome in PDF

2B: Collateral


Figure 2.4 Post on Instagram

Figure 2.5 QR code of my Instagram


3.0 ANIMATION

Figure 2.6 Animated logo

✿ TASK 3: TYPE EXPLORATION & APPLICATION ✿

Figure 3.1 Final Outcome 1

Figure 3.2 Final Outcome 2

Figure 3.3 Final Outcome 3

Figure 3.4 Final Outcome 4

Figure 3.5 Final Outcome 5

Figure 3.6 Final Outcome 6

Figure 3.7 Final Outcome 7

Figure 3.8 Final Outcome 8

Figure 3.9 Final Outcome 9

Figure 3.10 Final Outcome 10

Figure 3.11 Final Outcome in PDF

Figure 3.12 Final Outcome in PDF

Figure 3.13 Final Outcome in PDF

✿ REFLECTION ✿

Experience
Compared to Typography, Advanced Typography is more flexible but also more challenging. There are many connections between this module and the Typography course from the previous semester, especially in Task 3, which can be seen as an extension of Typography Task 3. I learned a lot from the previous semester, so even though I faced many challenges in designing fonts this semester, I was able to quickly overcome them.

Observation
I've noticed a significant challenge in the speed of my design work, primarily stemming from a difficulty in establishing clear objectives for myself. This lack of defined goals often leads to time inefficiencies during the design process. Identifying specific targets and setting a clear direction could potentially streamline my workflow and enhance overall productivity. Moving forward, I aim to address this issue by incorporating more focused planning and goal-setting strategies into my design approach.

Finding
Through this module, I have come to realize that creating a font is not as simple as just drawing some letterforms. Designing a font involves considering numerous factors, including the size of the font, the way it is presented, and its coordination with other letterforms. This not only requires technical proficiency but also a profound understanding of design principles and typography. During the design process, I faced some challenges, especially in kerning, but it also heightened my attention to detail and the overall design aesthetics. This experience has given me a greater appreciation for the complexity of font design, and it has sparked my interest in further exploration and learning in this field.

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