INFORMATION DESIGN ✿ PROJECT 1: INSTRUCTABLE INFOGRAPHICS POSTER ✿
INFORMATION DESIGN ✿ PROJECT 1 ✿
20.02.2024 - 01.03.2024
week 4 - week 5
✿ TAN JIA JIA 0350577 ✿
Bachelor of Design (Honours) in Creative Media
✿ LECTURE ✿
In week 4, Mr. Shamsul briefed us on Project 1—an assignment to craft a
captivating recipe poster inspired by a carefully curated video provided by
the lecturer. Emphasizing attention to detail, Mr. Shamsul highlighted the
need to translate the culinary journey into an engaging poster, requiring
both design flair and a precise representation of the recipe's steps and
ingredients. This project challenges us to fuse creativity with culinary
understanding, aiming to visually bring the delectable recipe to life.
✿ INSTRUCTION ✿
Figure 1.1 MIB of Information Design
✿ PROJECT 1: INSTRUCTABLE INFOGRAPHICS POSTER ✿
1.0 RESEARCH
In Project 1, Mr. Shamsul emphasized the powerful adage, "A picture is worth
a thousand words," directing our focus toward creating a recipe poster that
goes beyond aesthetics. Our task involves not only showcasing culinary
artistry but also harnessing the visual medium to effectively transmit and
communicate a message. Inspired by a carefully curated video from the
lecturer, the poster must adeptly present substantial information in a
compact and easily understandable format. Mr. Shamsul underscored the
importance of using visuals to reveal data, enabling us to discover
cause-effect relations and gain insights into what's happening.
Additionally, our poster is expected to serve as a tool for periodically
monitoring the evolution of specific parameters, making it a dynamic and
informative representation of the culinary journey.
Figure 2.1 Example from Pinterest
Figure 2.2 Example 2 from Pinterest
Blending ideas from two Pinterest examples, our project involves creating a
recipe poster that communicates a message, presents information compactly,
reveals data for cause-effect understanding, and periodically monitors
parameter evolution.
2.0 SKETCHES
Before I start sketching out my idea for the recipe poster, I plan to watch
the video attentively and write down the key details of the recipe, including
ingredients, measurements, and step-by-step instructions.
Figure 2.3 Video by Pasta Grannies
I took a diligent approach to preparing for the recipe poster project by
watching the movie not just once, but twice. The first viewing was dedicated
to comprehending the overall steps involved in the culinary process.
Subsequently, during the second viewing, my focus shifted to a meticulous and
detailed observation, capturing each step with precision, second by second.
This thorough understanding, acquired through the dual viewing process, forms
the foundation for crafting a comprehensive and accurate representation of the
recipe in my poster.
Figure 2.4 Recipe, Ingredients
Once I've ensured a thorough understanding of the recipe and gathered all
the necessary ingredients, I embark on the next phase of the project:
sketching out my creative ideas on a piece of paper. This initial sketching
stage allows me to visually conceptualize how the recipe poster will come
together, incorporating both the culinary elements and the design aspects.
It serves as a preliminary canvas for translating the culinary journey into
an engaging and aesthetically pleasing visual representation.
Figure 2.5 Sketches 1
Figure 2.6 Sketches 2
In the final stages of ideation, I've narrowed down my choices to the third
and fourth concepts. These selected ideas strategically separate the wrapper
and filling components, providing a structured and organized layout for the
recipe poster. By opting for these specific concepts, I aim to strike a
balance between visual appeal and clarity, ensuring that the audience can
easily comprehend both the overarching recipe and the intricate details of
each element. This decision reflects a deliberate effort to create a
visually engaging yet easily digestible presentation for the culinary
journey I'm illustrating.
Figure 2.7 color pallette
I've experimented with various color palettes. Initially, I considered
using a gradient color scheme, but the colors were too light, and since
the flour's color is also light, so I had to opt for a different color
instead of a light one.
3.0 DIGITALIZATION
Before delving into the creation of the actual poster, I employ the pen tool
to meticulously draw out the various ingredients and steps of the recipe.
This meticulous approach using the pen tool ensures precision in capturing
the details of each element, allowing for a clean and polished
representation.
Figure 2.8 Icons
During my initial attempt, I applied a gradient color scheme. However, when
it came to the step of kneading the flour, I realized that due to the color
choice, it became difficult to distinguish the flour. Recognizing this
issue, I promptly halted the process of proceeding to the next step and
began the task of changing the colors to address the visibility concern.
Figure 2.9 First attempt
Subsequently, I created another artboard for the design. This time, I opted
for an orange color as the background, and it appears to be a more suitable
choice, providing a visually appealing and effective contrast for the elements
in the poster.
Figure 2.10 Second Attempt (taken by phone)
Figure 2.11 Second Attempt
Suddenly, I noticed that the background color was too bright, causing the
icons on the poster to lack prominence. The overall color scheme also felt a
bit fatiguing to the eyes. Therefore, I made the decision to create another
artboard, opting for a brown color as the background. This adjustment aims
to address the issue of the overly bright background, ensuring that the
icons on the poster stand out more prominently while providing a more
visually comfortable experience.
Figure 2.11 Comparison between attempt 2 and attempt 3
In the final step, I included the name of the YouTuber, @pastagrannies,
beneath the recipe title. I also added spacing to enhance clarity in the
description of ingredients, particularly for "leek & Sausage." These
adjustments were made to refine and finalize the overall presentation of the
poster.
Figure 2.12 Final Outcome in JPG
Following feedback from Mr. Shamsul, he suggested replacing the title with a
font that captures the essence of Italy. This guidance prompted a
reconsideration of the typography to evoke a more culturally fitting
aesthetic for the recipe poster. I will explore font options that convey an
Italian-inspired style to further enhance the overall design and thematic
coherence.
FINAL OUTCOME
Figure 2.13 Final Outcome in JPG
Figure 2.14 Final Outcome in PDF
✿ REFLECTION ✿
The process of creating the recipe poster involved several strategic
decisions and iterative adjustments. Starting with a gradient color scheme,
I quickly realized its impact on visibility, prompting a shift to a brown
background. Inspired by a Pinterest reference, I introduced a gradient half
circle for added visual interest. However, the bright background color
proved fatiguing, leading to the creation of an alternative artboard with a
brown background. Typography adjustments, such as placing the YouTuber's
name below the title and spacing in ingredient descriptions, aimed at
enhancing readability. This reflective journey underscores the significance
of adaptability and careful balance in achieving a visually appealing and
effective recipe poster.
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