MAJOR PROJECT ✿ TASK 1 ✿
22.09.25 - 06.10.25
week 1 - week 3
✿ TAN JIA JIA 0350577 ✿
Bachelor of Design (Honours) in Creative Media
✿ LECTURE ✿
Week 1
In the first week, Mr. Vinod briefed us about this module and introduced us to
our respective supervisors. He also explained Task 1, which is the research
proposal. The proposal is to be submitted by
6th October. During this week, we are expected to meet our supervisor with a worked-out
plan, preferably with multiple options, and obtain their approval. If the
supervisor does not agree, we should revise the plan and meet again.
We are also required to prepare a skeletal proposal covering all the areas
stated in the Proposal Brief. In addition, all deliverables for the Major
Project must be completed by Week 12, so we are advised to work backwards from that deadline in order to plan
realistic completion dates for each deliverable.
Week 2
--- MC ---
Week 3
The project concept was presented and discussed with Mr. Kamal. Feedback
focused on strengthening the narrative by developing a storyboard.
Suggestions included combining Scene 3 and Scene 4 for better flow, zooming
into the travel map to emphasize coffee locations, and providing clearer
explanations of coffee origins, creators, and cultural significance.
Emphasis was placed on portraying coffee as a symbol of unity. Storyboard
sketching was initiated following this feedback.
Week 4
The proposal and moodboard were reviewed. Mr. Vinod provided critical
feedback on the short 5-second ad duration, noting that it was insufficient
to convey both the coffee-making process and cultural meaning clearly. He
highlighted weaknesses in the proposal, including lack of clarity, focus,
supporting evidence, and citations. Mr. Kamal approved the overall visual
direction of the moodboard.
Week 7
Mr. Vinod reviewed the animatics and visual development. He advised
establishing a clear and consistent colour palette to strengthen the
identity of the animation series. The animatics were described as crude and
difficult to interpret, though some illustrated scenes showed potential. A
meeting with the discipline supervisor was strongly recommended to address
progress concerns.
Week 8
Further discussion was held with Mr. Kamal regarding cultural narratives. He
confirmed and approved the cultural backgrounds and storytelling direction
assigned to each coffee type, agreeing that these elements effectively
enhanced the animation’s visual storytelling.
Week 11
Mr. Kamal reviewed the animation progress and confirmed that it was
acceptable. He suggested refinements including making the cup design
thicker, improving the realism of the smoke animation, and adding quicker
camera zoom-in and zoom-out movements to create a more dynamic visual
experience.
Week 12
The project was finalized, incorporating all feedback and adjustments made
throughout the semester.
Week 13
Finalize the Portfolio
✿ TASK 1 ✿
PROPOSAL
In Week 1, we focused on understanding Task 1, which is the research
proposal. The goal is to plan and prepare a structured proposal, get
supervisor approval, and ensure all deliverables are on track for
completion by Week 12. Here’s what needs to be done:
Review the Proposal Brief and note required sections.
Choose 2–3 topic options.
Meet your supervisor to get approval; revise if needed.
Prepare a skeletal proposal covering:
-
Topic / Theme
-
Problem Statement
-
Objectives & Questions
-
Rationale
-
Methodology Outline
Plan deliverables backwards from Week 12.
Submit the proposal by 6th October.
FINAL OUTOCME
Figure 1.1 Proposal
✿ FEEDBACK ✿
Week 1
Specific Feedback: Mr. Kamal advised me to make the concept more meaningful
by not focusing only on coffee ingredients. He suggested refining the
problem statement, narrowing the target audience, and creating a more
specific and interesting title. He also encouraged me to relate the project
to current coffee shop culture and today’s audience — or consider developing
a different idea if needed.
Week 2
Absent
Week 3
Mr. Kamal found the concept interesting and suggested enhancing it by
creating a storyboard to better visualize the narrative. He recommended
combining scene 3 and scene 4 to make the storyline more cohesive, zooming
in on the travel map to highlight the coffee locations, and explaining
more about the coffee — including its origin, creator, and cultural
meaning. He also emphasized the importance of showing how coffee brings
people together and represents unity through shared enjoyment.
Additionally, he advised me to start drawing the storyboard to develop the
visual flow of the project.
In Task 1, I focused on developing the overall concept and narrative for the
project. This stage allowed me to explore different ideas and decide on the
direction I wanted to take with the coffee animation series. I learned the
importance of clarifying the project’s purpose and considering the audience
when presenting my concept. Feedback from Mr. Kamal helped me realize the
value of storytelling and integrating cultural context, which became the
foundation for the following tasks.
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