INTERCULTURAL DESIGN ✿ FINAL PROJECT ✿
INTERCULTURAL DESIGN ✿ FINAL PROJECT ✿
05.03.24 - 22.03.24
week 5 - week 7
✿ TAN JIA JIA 0350577 ✿
Bachelor of Design (Honours) in Creative Media
✿ LECTURE ✿
✿ INSTRUCTION ✿
Figure 1.1 MIB of Intercultural Design
✿ FINAL PROJECT ✿
In our final project, we segmented our efforts into five key components:
3D Model: Crafting a visual representation of a Kopitiam's ambiance and
layout.
Poster Design: Creating visually appealing posters to promote Kopitiam
culture.
Free Gifts (Bookmark & Sticker): Designing and distributing promotional
items.
Menu: Developing a comprehensive and visually enticing menu.
Interactive Experience (Optional): Exploring digital or augmented reality
elements for enhanced engagement.
In our project, Yutian and I focused on the Poster Design component. We
collaborated to create visually captivating posters that effectively
conveyed the essence of Kopitiam culture, aiming to attract visitors and
promote engagement with our project.
Figure 2.1 Process 1
For the first poster, Yutian and I collaborated to introduce the classic
breakfast set commonly found in Kopitiams. I conducted research to gather
images of these breakfast items, while Yutian used Photoshop to enhance
color tones. Additionally, I provided detailed descriptions of each
breakfast item to accompany the visuals.
Figure 2.2 Process 2
Moving on to the second poster, our focus shifted to highlighting the unique
beverage culture in Kopitiams. Using Adobe Illustrator, I crafted
illustrations of various beverages and incorporated them into the design. To
address empty space concerns, Yutian suggested adding explanations about the
beverages directly onto the poster. This collaborative effort resulted in
informative posters that not only showcase Kopitiam offerings but also serve
as engaging wall decorations for the 3D model gathering space.
Figure 2.3 Process 3
After individually completing our tasks, we collaborated to compile a
final PowerPoint presentation showcasing our project on Kopitiam culture.
Incorporating our respective designs, we highlighted the classic breakfast
set and unique beverage culture through visually appealing posters. Each
slide features a blend of visuals and descriptive text, providing insights
into Kopitiam culture and our design process. Our presentation offers a
comprehensive overview of Kopitiam experiences, aiming to engage and
educate our audience effectively.
FINAL OUTCOME
Figure 2.4 Powerpoint of Final Project
Figure 2.5 video of Final Presentation
✿ REFLECTION ✿
Participating in this module was an immensely fulfilling journey that not only
deepened my understanding of Kopitiam culture but also enriched my skill set
and collaborative abilities. Working alongside peers like Yutian, I had the
opportunity to contribute to the Poster Design component, where I honed my
research, design, and communication skills. This collaborative effort not only
allowed us to leverage each other's strengths but also taught me the
importance of effective teamwork, communication, and adaptability in achieving
our shared objectives. Through discussions and feedback exchanges, I gained
valuable insights and refined my ideas, ultimately contributing to a cohesive
and impactful final presentation. Beyond the technical aspects, this module
fostered personal growth, emphasizing the significance of openness to feedback
and the willingness to iterate on ideas to achieve the best outcomes. Overall,
this module was a valuable learning experience that equipped me with both
tangible skills and invaluable lessons in collaboration, communication, and
adaptability, which I am eager to apply in future endeavors.
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