MINOR PROJECT ✿ TASK 2 ✿

MINOR PROJECT ✿ TASK 2 ✿

19.06.25 - .07.25

week 9 - week 14

✿ TAN JIA JIA 0350577 ✿

Bachelor of Design (Honours) in Creative Media

Lecture

Task 2

Final Outcome

Reflection

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✿ INSTRUCTION ✿

Figure 1.1 MIB of Minor Project

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✿ LECTURE ✿

Please refer to Task 1.

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✿ TASK 2 ✿

We began with ideation to establish a clear direction before moving on to Task 2.

Figure 2.1 Ideation

After completing the initial planning, we proceeded to develop the content design for the project. I structured the experience into five distinct stations, each representing a cultural stage. Station 1 was the Malay Stage, highlighting traditional elements of Malay heritage. Station 2 was the Chinese Stage, focusing on Chinese cultural expressions. Station 3 showcased the Indian Stage, featuring the richness of Indian traditions. Station 4 represented the Indigenous Stage, celebrating the customs of Malaysia’s native communities. Finally, Station 5 was the Unity Stage, designed to bring all the cultural elements together, symbolizing harmony and togetherness among the diverse ethnic groups.

Figure 2.2 Content Design

Figure 2.3 Navigation

After finalizing our concept and storyline for the immersive exhibition, we moved on to the content design phase. I developed five interactive stations to represent the cultural diversity of Malaysia: Station 1 focused on Malay heritage, Station 2 on Chinese traditions, Station 3 highlighted Indian culture, Station 4 showcased Indigenous practices, and Station 5 served as the Unity Stage to tie all the cultural elements together. Each station was planned to offer interactive and engaging experiences while preserving the authenticity of its respective cultural values. Once the station designs were outlined, we began developing the guided character and emblem ideation. We brainstormed the qualities and role of a mythical character, which we later named Puteri Pohon Budi, to serve as the narrator and spiritual guide throughout the exhibition. The emblem design followed this, where we explored various visual elements to symbolically represent the themes of unity, heritage, and growth. This phase allowed me to deeply reflect on the visual and symbolic language that can help communicate complex cultural ideas in an accessible and engaging way.

Figure 2.4 Character & Embled

After that, we moved on to the art direction phase of the project. I took part in designing the Indigenous, Indian, and Unity trails, as well as the Chinese, Indian, and Indigenous totems, contributing to the visual development of key cultural elements in the project.

Figure 2.5 Art Direction

After completing all the necessary tasks, including the research, analysis, and design work, our team shifted focus to preparing for the upcoming presentation on 6 August. We began organizing our content, refining our visuals, and discussing how to clearly communicate our ideas, process, and final outcomes. Each member was assigned specific roles to ensure a smooth and well-structured presentation that effectively showcases the effort and progress we’ve made throughout the project.

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✿ FINAL OUTCOME ✿

Figure 3.1 Final Presentation

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✿ REFLECTION ✿

Throughout this module, I have gained valuable experience in conducting a collaborative design project from start to finish. From the initial briefing by Mr. Chong to the final presentation preparation, each stage of the process taught me new skills and deepened my understanding of how to approach a real-world design challenge.

At the beginning, we were guided through the formation of our groups and introduced to the importance of contextual research. Under Mr. Mike’s supervision, we learned how to identify gaps in AR applications and focus on understanding user needs rather than rushing to solve problems. The feedback sessions were especially helpful in guiding our research direction, including refining our interview strategies and survey questions to collect meaningful data.

Working as part of a team also helped me improve my communication and time management skills. I was actively involved in various areas, including user research, data analysis, and art direction. I contributed to designing the Indigenous, Indian, and Unity trails, as well as the Chinese, Indian, and Indigenous totems, which gave me the opportunity to explore visual storytelling through cultural elements. It was both a challenging and rewarding experience to translate user insights into visual concepts that are not only creative but culturally respectful and relevant.

The final weeks involved preparing for our presentation, which allowed us to consolidate everything we’ve learned and clearly communicate our design process, decisions, and outcomes. Overall, this module has helped me build stronger design thinking skills, understand the importance of user-centered research, and gain practical experience in executing a creative project within a team setting. I feel more confident in my ability to take on future design challenges with a structured and thoughtful approach.