MAJOR PROJECT ✿ TASK 2 ✿

MAJOR PROJECT ✿ TASK 2 ✿

06.10.25 - 03.11.25
week 3 - week 7

✿ TAN JIA JIA 0350577 ✿

Bachelor of Design (Honours) in Creative Media

✿ LECTURE ✿

Please refer to Task 1.

✿ TASK 2 ✿

Personal Plan – Task 2
For Task 2, my goal is to develop the key visual elements and initial animations for the project. I plan to:

  1. Identify Key Elements – Determine all essential visuals that need to appear in the animation.

  2. Create Assets – Design clean, consistent illustrations using Adobe Illustrator.

  3. Animate Elements – Use Procreate to create frame-by-frame animations for expressive motion.

  4. Combine and Refine – Bring all animations into After Effects to composite, adjust timing, and finalize sequences.

  5. Seek Feedback – Regularly review progress with supervisors to ensure the work aligns with the concept and narrative.

This plan will help me stay organized, improve my skills, and produce a coherent, visually appealing animation for the project.


FINAL OUTCOME

Figure 1.1 Final Outcome without audio



✿ FEEDBACK ✿

Week 4
Mr. Vinod feels that 5 seconds per ad is too short to communicate both the coffee-making process and its cultural meaning, resulting in unclear priorities between messages. The proposal introduction lacks clarity and focus, includes unnecessary explanations, and does not clearly state the project’s purpose. It is also weak due to a lack of evidence, citations, and consideration for a general audience. However, Mr. Kamal approved the overall visual direction of the moodboard.

Week 5
No Reply

Week 6
No Reply

Week 7
Mr. Vinod stated that she needs to determine a clear colour palette to maintain the identity of the animation series. The animatics are crude and somewhat difficult to understand. Some illustrated scenes are reasonably well done, but establishing a consistent colour palette would improve the overall identity of the series. He also advised her to urgently meet with her discipline supervisor to discuss the project’s progress.


✿ REFLECTION ✿

During Task 2, I worked on creating and animating the key visual elements using Adobe Illustrator, Procreate, and After Effects. This task taught me the importance of consistency in style, such as maintaining a clear color palette, and how frame-by-frame animation can bring illustrations to life. I also learned to manage my workflow efficiently, moving from static visuals to dynamic sequences. Feedback from Mr. Vinod and Mr. Kamal helped me improve the visual identity and clarity of the animation.

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